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Photo © Angel Rodriguez
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DULLES, Va.--(BUSINESS WIRE)--May 6, 2004--
Agreement With Golden Gloves National Championships to Include Online and Broadcast Sponsorship of Event
America Online, the world's leading interactive services company, today announced a deal with the Golden Gloves of America to deliver live, online video from the final rounds of the 2004 Golden Gloves National Championships, exclusively for AOL(R) for Broadband members. Immediately following the conclusion of the nationally televised broadcast, AOL will continue to provide live coverage of late-round final matches on Sunday, May 9, from 3:00 PM to 4:30 PM EST. This is the first time viewing of the Golden Gloves National Championships will be made available live over the Internet.
"We are excited to add live championship boxing to the extensive sports content available to our members," said Carlos Silva, Senior Vice President, AOL(R) News and Sports. "The Golden Gloves Championships will give our members the chance to see some of the best amateur boxers in the country before they compete on the world stage in Athens, Greece, later this summer."
"Golden Gloves takes a huge step forward by being able to make its national championships available to AOL for Broadband subscribers," said Steven Abel, President of Golden Gloves of America. "It's an incredible alliance, where the exciting content of amateur championship boxing gets distributed online in real time through the nation's premier provider of Internet services."
In addition to being the exclusive online provider for live coverage of the matches, AOL for Broadband will be a title sponsor of the tournament, which will include high-profile brand positioning during the online and network feeds, such as:
-- Commercial spots during the national broadcast;
-- Branding of AOL for Broadband on center ring mat and time clock;
-- On-air mentions and visual graphics directing viewers to AOL for additional live coverage of the matches.
"By adding the Golden Gloves National Championships to our broadband sports content, we continue to expand the offerings available to AOL for Broadband members and provide a unique value on the Internet," said Shawn Hardin, Senior Vice President of Product and Programming, AOL for Broadband.
This new agreement expands AOL's growing list of comprehensive sports content available to its members. AOL(R) Sports provides sports enthusiasts with access to a wealth of on-demand programming, Webcasts, stats, news and extensive features on all five major sports franchises, professional and college levels as well. Enhancements to AOL Sports include a dynamic welcome screen with embedded video welcoming fans, a customizable scoreboard and a programmable area for fans to customize their sports page to receive news from their favorite pro teams.
About Golden Gloves
The Golden Gloves originated in 1923 as a city wide amateur championship tournament. Today Golden Gloves of America and the National Tournament of Champions includes 30 major markets and all 50 states. Golden Gloves represents the classic tradition of the sport.
Golden Gloves is a non-profit amateur sports organization dedicated to youth outreach and development. 10,000 young people (Men, Women and Juniors) participate in the Golden Gloves annually culminating with the National Championships in each of 11 weight classes.
About AOL(R) for Broadband
AOL for Broadband is the best source for entertainment and information on the Internet, with programming and features exclusive to AOL for Broadband members. Consumers nationwide can simply add the AOL for Broadband service to any high-speed DSL or cable Internet connection if they have existing high-speed access through their local phone, cable TV or Internet provider. Current AOL members can visit AOL Keyword: Broadband to learn more about AOL for Broadband and place an order. Or call 1-800-243-1319 or visit www.aol.com for more information.
About America Online
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in interactive services, web brands, Internet technologies and e-commerce services.
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© Copyrights / All Rights reserved: Doghouse Boxing 1998-2004
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Media Report (May 6, 2004) 
